How It Works
Whether you're buying your dream watch or selling a timepiece from your collection, our platform makes it simple and secure.
For Buyers
Browse & Discover
Explore our curated selection of luxury watches. Each listing includes detailed photos, specifications, condition reports, and seller information.
Set Up Payment
Add a payment method to your account. When you bid, we place an authorization hold for the service fee — no charge unless you win.
Place Your Bid
Bid on watches you love. You'll be notified instantly if you're outbid so you can bid again.
Win & Purchase
If you win, your service fee is captured and you'll be connected with the seller to arrange payment and shipping for the watch.
For Sellers
Submit Your Watch
Fill out our submission form with detailed information and at least 5 high-quality photos. Include the condition, accessories, and service history.
Review & Approval
Our team reviews every submission within 2-3 business days. We'll schedule your auction and notify you when it goes live.
Auction Goes Live
Sit back and watch the bids come in. You can answer questions in the comments section. Auctions typically run for 7 days.
Complete the Sale
Once the auction ends, we connect you with the winning bidder. Arrange payment and shipping directly. We handle the service fee.
Simple, Transparent Fees
Sellers pay nothing. Buyers pay a fee only on a winning bid — and it's capped at $5,000 on every transaction.
Free to list and sell. We handle the buyer's fee.
Buyer's fee on the winning bid.
Buyer's fee, $500 minimum. Independent watch authentication, with funds held in escrow by our partner Escrow.com.
The maximum fee will be capped at $5,000
Frequently Asked Questions
How are fees calculated, and who pays them?
Sellers pay nothing to list or sell. The buyer pays a service fee only on a winning bid: 3% with standard checkout, or 5% with verified checkout (a $500 minimum applies to verified). Every fee is capped at $5,000, no matter how high the final price. The fee is authorized as a hold when you bid and captured only if you win.
What is verified checkout, and what does it include?
Verified checkout adds independent authentication and escrow to your purchase. The fee is 5% of the winning bid (minimum $500). If you win, we arrange independent third-party authentication and verification of the watch, and your payment is held by our escrow partner, Escrow.com — it's only released to the seller after the watch is verified and your inspection window closes. With standard checkout you pay the lower 3% fee and arrange payment for the watch directly with the other party.
How does the authorization hold work?
When you place a bid, we authorize a temporary hold on your card for the service fee — 3% with standard checkout or 5% with verified. If you're outbid, the hold is released right away. If you win, the hold becomes your fee. The price of the watch itself is never charged through us.
What's the difference between no reserve and reserve?
A reserve is a confidential minimum the seller is willing to accept. If bidding ends below the reserve, the watch isn't sold and the seller may relist. A no-reserve auction has no minimum — it sells to the highest bidder when time runs out, however high or low.
Can I retract a bid?
Bids are binding and cannot be retracted. Please bid carefully.
Is my serial number public?
No. If you provide a serial number when you submit a watch, we keep it private and use it only for internal verification. It is never shown on the public listing.
How do photos and listing review work?
Every submission needs at least 5 high-quality photos, and we encourage sellers to include the box, papers, and service history. Our team reviews each submission before it goes live. We recommend buyers study the photos and condition details closely and request any additional verification they need before bidding.
Start bidding or start selling
Browse live auctions, or submit your watch for our team to review.